LG Launches 2023 OLED TVs with Advanced Features for a Truly Immersive Viewing Experience and Improved Eye Safety in Iraq

Baghdad, Iraq | March 10^th, 2023 — LG Electronics (LG), a global leader in technology and consumer electronics, launched its latest OLED TVs boasting cutting-edge technologies designed to provide consumers with unparalleled viewing experiences. The 2023 lineup of LG OLED TVs features advanced image processing technologies, and an upgraded webOS platform that allows users to personalize their viewing experience. The company's latest Alpha9 processor makes the new models more intelligent than ever before and, along with LG's OLED Care Program, ensures that users can maintain their TV's peak performance for years to come.

The OLED TVs are designed for everyone and feature an AI Concierge that provides users with a curated list of content choices based on their past usage and search inquiries. This AI Concierge also suggests useful settings, options and modes for customizing the viewing and user experience, including features for people with disabilities. Users with hearing difficulties can connect their hearing aids to the TV via Bluetooth or by connecting a transmitter to one of the TV's HDMI ports. The OLED Care Program included with the TVs provides access to functions that help care for the TV's OLED panel, such as Pixel Cleaning, Screen Move, Adjust Logo Brightness, and Care Recommendations. This program can be accessed at any time using the shortcut key button on the remote control. The new Alpha series processor utilizes LG's sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. The AI Picture Pro offers improved upscaling for clearer images, and also includes OLED Dynamic Tone Mapping Pro, which helps reveal hidden details and brings greater depth to every frame. The processor also powers LG's AI Sound Pro, which provides virtual 9.1.2 surround sound from the TVs' built-in speakers to help sweep viewers up in whatever they are watching.

Mr. Kim Taehung, the LG Iraq branch leader, said: "Iraq is a key market for LG, and we are excited to bring our latest OLED TVs to consumers here. With the growing demand for high-quality, immersive home entertainment experiences, we are confident that our 2023 TV lineup will exceed the expectations of our Iraqi customers. We have also made significant improvements to eye safety with our displays, making our TVs a great choice for families who prioritize safety without sacrificing picture quality."

LG's 2023 OLED lineup features upgraded Z3, G3 and C3 OLED evo series TVs. Thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6, the new models provide improved brightness and color accuracy along with amazing clarity and detail. Easier on viewers' eyes thanks to their low blue light performance, the displays used in LG's 2023 OLED TVs are certified Eyesafe® by TÜV Rheinland. The Eye Comfort mode on LG 2023 TVs adjusts the intensity of blue light produced by each pixel to minimize color distortion and create a warmer color temperature, resulting in better, more natural colors. LG's OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. This year's models also offer seamless integration with the latest LG Sound Bars, supplying outstanding multi-channel surround sound with IMAX Enhanced Sound quality powered by DTS:X.

With its new OLED TV lineup, LG is setting itself apart from the competition with a refreshed, more personalized, user experience in 2023. Featuring the latest version of webOS, this year's models introduce the All-New Home: a redesigned user interface (UI) that offers a wealth of customization options and more convenience than ever.

Headlining this year's lineup, the company's latest OLED TVs elevate the viewing experience as only LG OLED can. The new models offer premium self-lit picture quality, powerful image processing technologies, and access to an ever-increasing library of lifestyle services. LG's 2023 OLED lineup features upgraded Z3, G3 and C3 OLED evo series TVs, and the company's cutting-edge OLED TVs keep evolving to deliver ever-greater value to consumers.

For more information, visit LG's website www.lge360.com.

About LG Electronics Home Entertainment Company

The LG Home Entertainment Company is a recognized innovator in televisions and audio-video systems. LG offers an elevated home entertainment experience through its award-winning OLED TVs, which, in 2023 mark the 10^th anniversary, and QNED LED TVs powered by the innovative webOS smart TV platform. Aiming to help provide consumers with top-class user experience, all of LG's home entertainment products are designed with environmental sustainability in mind, from production all the way through to disposal. For more news on LG, visit www.LGnewsroom.com.